We can’t hide our excitement that illustrations are indeed one of the biggest graphic design trends. While brief slogan can be catchy, if you want to express a message with any kind of depth or complexity, then an illustration is a great way to go about it. Through the art of digital storytelling, a brand can educate, inform and entertain the audience. People are naturally curious and attracted to a a well-drawn illustration. Moreover, illustrations have the power to influence and persuade the viewer to take action.